From i.MX50 reference manual 22.3.5.1.3, ECSPIx_CONFIGREG bit 8 should be clear (SS_CTL[0] is clear) for no SS negate between the SPI bursts. ECSPIx_CONREG:SMC must be 1 when using ECSPIx_CONFIGREG:SS_CTL to control the SS waveform.
Alternatively, you can set the ECSPIx_CONREG:BURST LENGTH=0x1F for 16 bit SPI burst and write 16-bit data to lower nibble of ECSPIx_TXDATA.