How to sell NFC

You are a salesperson or FAE and are looking for ways to sell more Near-Field-Communication (NFC) products? This community provides ideas, information, and materials that help you to successfully sell more NFC products.

Content

Use Cases

Convincing a customer of NFC starts with presenting clear use cases and benefits. Although the following use cases are already implemented in the market, not all customers know that they can benefit from NFC in these applications. Therefore, it is your opportunity to propose them to the customer!

Authentication, Automatic Configuration

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"Everything which has consumables or accessories."

Does your product have consumables or accessories?
Product examples: Filters, appliances, medical, consumer
Short reel: How NFC can countersteer product counterfeiting
Customer presentation

Configuration, Parametrization, Diagnosis, FW Update

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"Replace DIP switches and service UARTs – control via an app without power."

Do you use DIP- or rotary switches for parameterization?
Do you plan to configure or Diagnose your product via an app without draining its battery?
Do you make water- or dust-proof products?
Product examples: Industrial control, automation, consumer electronics
Short reel: NFC for parameterization and diagnosis
Customer presentation

Pairing

"Easy pairing."

Do smartphones typically connect to your product via Bluetooth or Wi-Fi?
Product examples: Bluetooth speakers, Set-top-box, TV remote control
Short Reel: NFC for pairing and commissioning
Customer presentation

Access Control

"Card reading for the next generation of residential locks."

Are you designing an access control solution?
Product examples: Smart locks, electronic locks
Short Reel: NFC in Access Control
Customer presentation

Training material

The complete training presentation “How to sell NFC” can be used for branch office training or self-studying.
DFAE training for NFC: Get certified in the NFC domain. Learn how to build easy and convenient solutions for customers using NTAG® tags and readers.
NFC Training and Support Catalog: In this catalog, you’ll find online training sessions that will enrich your knowledge of NFC products and how to use them.

Customer presentations

The DistyNet offers customer presentations for each use case, plus the overview presentation “NFC Everywhere^New”.
The NFC Reference book 7th Edition^New is a collection of success stories and real-world NFC implementations, which is also available on the DistyNet.
NFC Golden Presentation^Updated provides all needed information on the NFC products and use cases.

Demos

The NFC Cube is perfectly suited for a first NFC demo and demonstrates all use case principles. An instruction video as well as more information can be found here. If you need an NFC Cube, please ask your NXP DBM or DTRM.

The Schneider Zelio timer relay is an excellent demo to show how NFC adds value for parameterization and diagnosis – basically replacing mechanical elements like DIP switches, rotary switches, or connectors. Search your local RS shop or other electronics distributor for RENF22RMMW. Here are some selected links:

This NTAG 5 Demo Kit ^New is mainly targeted for sales and FAEs to show the quick and easy functionality of NTAG 5 products to the customers. The kit is a combination of 3 boards in a single pack, one each for the switch, link, and boost products.

The demo boards are enabled to show the product features either with the NFC cube or with Android^TMand iOS apps available for free download in the respective App stores.

Link to ordering demo kit: OM2NTA5KIT

The Creative Muvo Mini speaker shows the easy pairing process of Bluetooth® devices via NFC. It is available via sources like Amazon.