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- How to sell NFC
How to sell NFC
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How to sell NFC
How to sell NFC
You are a salesperson or FAE and are looking for ways to sell more Near-Field-Communication (NFC) products? This community provides ideas, information, and materials that help you to successfully sell more NFC products.
Content
- Use Cases
- Authentication, Automatic Configuration
- Configuration, Parametrization, Diagnosis, FW Update
- Pairing
- Access Control
- Training material
- Customer presentations
- Demos
- Collaterals
- Development Kits
- Webinar Playlist
- Design-in resources
- Further Resources
Use Cases
Convincing a customer of NFC starts with presenting clear use cases and benefits. Although the following use cases are already implemented in the market, not all customers know that they can benefit from NFC in these applications. Therefore, it is your opportunity to propose them to the customer!
Authentication, Automatic Configuration
"Everything which has consumables or accessories."
- Does your product have consumables or accessories?
- Product examples: Filters, appliances, medical, consumer
- Short reel: How NFC can countersteer product counterfeiting
- Customer presentation
Configuration, Parametrization, Diagnosis, FW Update
"Replace DIP switches and service UARTs – control via an app without power."
- Do you use DIP- or rotary switches for parameterization?
- Do you plan to configure or Diagnose your product via an app without draining its battery?
- Do you make water- or dust-proof products?
- Product examples: Industrial control, automation, consumer electronics
- Short reel: NFC for parameterization and diagnosis
- Customer presentation
Pairing
"Easy pairing."
- Do smartphones typically connect to your product via Bluetooth or Wi-Fi?
- Product examples: Bluetooth speakers, Set-top-box, TV remote control
- Short Reel: NFC for pairing and commissioning
- Customer presentation
Access Control
"Card reading for the next generation of residential locks."
- Are you designing an access control solution?
- Product examples: Smart locks, electronic locks
- Short Reel: NFC in Access Control
- Customer presentation
Training material
- The complete training presentation “How to sell NFC” can be used for branch office training or self-studying.
- DFAE training for NFC: Get certified in the NFC domain. Learn how to build easy and convenient solutions for customers using NTAG® tags and readers.
- NFC Training and Support Catalog: In this catalog, you’ll find online training sessions that will enrich your knowledge of NFC products and how to use them.
Customer presentations
- The DistyNet offers customer presentations for each use case, plus the overview presentation “NFC EverywhereNew”.
- The NFC Reference book 7th EditionNew is a collection of success stories and real-world NFC implementations, which is also available on the DistyNet.
- NFC Golden PresentationUpdated provides all needed information on the NFC products and use cases.
Demos
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The NFC Cube is perfectly suited for a first NFC demo and demonstrates all use case principles. An instruction video as well as more information can be found here. If you need an NFC Cube, please ask your NXP DBM or DTRM. |
The Schneider Zelio timer relay is an excellent demo to show how NFC adds value for parameterization and diagnosis – basically replacing mechanical elements like DIP switches, rotary switches, or connectors. Search your local RS shop or other electronics distributor for RENF22RMMW. Here are some selected links: |
This NTAG 5 Demo Kit New is mainly targeted for sales and FAEs to show the quick and easy functionality of NTAG 5 products to the customers. The kit is a combination of 3 boards in a single pack, one each for the switch, link, and boost products.
The demo boards are enabled to show the product features either with the NFC cube or with AndroidTM and iOS apps available for free download in the respective App stores. Link to ordering demo kit: OM2NTA5KIT |
The Creative Muvo Mini speaker shows the easy pairing process of Bluetooth® devices via NFC. It is available via sources like Amazon. |
Collaterals
All listed collaterals are also available in printed form. Please reach out to your NXP DBM or DTRM.
Development Kits
The table lists all relevant development kits for your customers, which allow a quick evaluation as well as support design-ins.
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NTAG I²C plus
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NTAG 5 Development Kits New
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PN5180
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PN7462
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PN7150
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CLRC663 plus
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| LPC Link 2 | OM13054 |
Webinar Playlist
- NXP's NFC product portfolio
- NFC Essentials
- NFC Applications: NFC for Consumables and Accessories
- Product support package for NFC Readers & NFC Connected Tags
- NFC Products: IoT solution made easy with NFC: Bluetooth pairing with the NTAG I2C plus kit for Ardu...
- NFC - NTAG 5 Spotlights New
Design-in resources
NFC Software Support: Download NFC drivers/projects for many MCUs
Online NFC Antenna Design tool
Further Resources
NFC Webinars: https://www.nxp.com/support/training-events:TRAINING-EVENTS#/
NFC Website: www.nxp.com/nfc
NFC Community: https://community.nxp.com/community/nfc
Demo Lab page for customers: https://nxp.surl.ms/nfcdemos
If you miss any material, have a suggestion on how to improve this page, or a general question, please contact anup.shukla@nxp.com.
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