Splash screen in U-boot 2013.10 is supported for mx28evk.
After you boot this version, then set the videomode variable:
setenv videomode video=ctfb:x:800,y:480,depth:24,mode:0,pclk:29851,le:89,ri:164,up:23,lo:10,hs:10,vs:10,sync:0,vmode:0
Reboot the board, and then you will see the U-boot logo in the LCD.
Regards,
Fabio Estevam