You can add the files directly into the filesystem you build.
It can be done with coping the files to mounded SD card or directly into filesystem image with the command like these:
# mkdir fs
# dd if=imx-image-full-imx7dsabresd.sdcard of=imx-image-full-imx7dsabresd.sdcard2 bs=1k skip=32768 count=1632083
1632083+0 records in
1632083+0 records out
1671252992 bytes (1.7 GB) copied, 251.435 s, 6.6 MB/s
# mount imx-image-full-imx7dsabresd.sdcard2 fs -o loop
# cp -r your_software fs
# umount fs
# dd if=imx-image-full-imx7dsabresd.sdcard2 of=imx-image-full-imx7dsabresd.sdcard bs=1k seek=32768 count=1632083
1632083+0 records in
1632083+0 records out
1671252992 bytes (1.7 GB) copied, 145.696 s, 11.5 MB/s
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