BOOT_MODE = 01b, SDP mode, you can always use MCUBootUtility to reload image
BOOT_MODE = 10b, Internal boot mode, RT will try to boot image from external NVM (for your case, it is NOR Flash)
BOOT_MODE = 00b, boot from fuse mode
-- BT_FUSE_SEL=0, it is same as SDP mode
-- BT_FUSE_SEL=1, it is same as Internal boot mode
So you need to switch BOOT_MODE to 10b or burn BT_FUSE_SEL to 1