Hello,
Please find below the answers from our TPMS software engineer.
1. Figure 7 of the Application Note gives a system overview: the TPMS receives LF commands and send RF commands. In our demo, to transmit LF frames and receive RF frames we are using a KW01 board connected to a LF antenna board. The MKW01 software and TPMS software have been developed to work together, they are compatible with each other in terms of LF and RF frame format, timing etc…
In a final application, users will replace the KW01 + LF antenna with their own tools, and will have to update the TPMS software to be compatible with their tool, in terms of frame format, timing etc…

2. All frame formats are described in the document 2018-01-23_BtLdr_Comm_Packets provided in the package.
3. If the LF frame received contains this data then the TPMS enters Bootloader State 1. The transition flow is described in Figure 3 of the Application Note.

I hope it fully clarifies your questions.
Best regards,
Tomas