Hello David,
The terminology is confusing. Sorry for that.
DFN-10 is just a generic abbreviation for a 10pin DFN package. VSON10 (SOT1615-3) is (I believe) a more specific identifier.
What I can say is that FXLS8962AF, FXLS8964AF, FXLS8967AF, FXLS8974CF all have the same identical package.
The R3 is a reel designator. We are starting to standardize on R1 -> 1k reel and R3 -> 3k reel. FXLS8964AFR3, FXLS8967AFR3, FXLS8974CFR3 all are launching with only one reel size option (3k reel).
Best regards,
Tomas