Hello,
If A2, A1 and A0 pins are all set to 0, the 7-bit slave address is indeed 0x28 resulting in complete address byte of 0x50 for a write and 0x51 for a read.
Screenshot 2025-07-28 100521.png
As for the I2C message/data format, please refer to the datasheet, chapters 7.1.1 and 7.1.2.
Screenshot 2025-07-28 100828.png
There is also a more detailed description/example in chapter 8.
Screenshot 2025-07-28 101243.png
BRs, Tomas