I2C and I2S are completely different.
I2S has 3 wires with DATA, BITCLOCK and WORDCLOCK. (There's also MASTERCLOCK, but that's not part of the data exchange)
Each frame has n bits of data (where n is usually 24), MSB first. Data changes on the falling edge of BITCLOCK.
WORDCLOCK changes on the BITCLOCK high-to-low transistion prior to the on that marks the start of the MSB
Look in any Audio DAC datasheet - it's shown in every one of them.
Personally, I find the left- and right-justified modes easier to deal with, because they can be sent from an SPI port from a microcontroller without the I2S peripheral.