Hi Gary Sinder,
I think you're mixing concepts here, the FRDM-K22 has a K20 that function with the OpenSDA app, and the K22.

If you drag and drop a program to the device, you're using the K20 OpenSDA application to upload a program to the K22. This device listed as a mass storage is the K20 with the OpenSDA application.

If you want to program an application with other memory location different from 0x00000000 you will need the freedom_bootloader because the MCU after a reset always check the 0x00000000 location where is the vector table and the location to jump to the Reset Interrupt. You need a program to help you jump to your application, if you only upload this program to the MCU, the location 0x0000000 will not have any information.
First upload the freedom_bootloader.bin to the board, this will help you to upload your new program.
Using the led_freedom_a000 as an example, you will need the location of the RAM program to the 0xa000 using the MCUXpresso, after that create a binary for your application.

To upload the program, using the kinetis flash tool( the link to download MCU Bootloader | NXP) , you will find the flash tool in the next route: ..\NXP_Kinetis_Bootloader_2_0_0\bin\Tools\KinetisFlashTool\win
Browse the image you want to download in the BCA Utilities TAB.

In the config button, enable the tag check box and include timeout to start your application. If you send a command throug UART, I2C, SPI, CAN or USB before the timeout, the bootloader will catch the instrucction and you will be able to upload a new program.

Save the changes to the images.

After this, you're ready to upload your image. Go to the update tab, select the image you want to upload and select the start point of writing, if you upload the program to the 0x00000000 you will overwrite the freedom_bootloader.

For more information, check the documentation for MCU_boot in the next route: ..\NXP_Kinetis_Bootloader_2_0_0\doc, the Kinetis Bootloader Demo Application User's Guide has a some examples.
I hope this helps you.
Best Regards,
Alexis Andalon