To create a desktop shortcut you can do the following:
gedit .local/share/applications/opt_kinetis.desktop
Paste the following in to the edit window and save it:
[Desktop Entry]
Type=Application
Name=Kinetis-Design-Studio
Comment=Kinetis Design Studio
Icon=/opt/eclipse/icon.xpm
Exec=/opt/Freescale/KDS_1.0.1/bin/kinetis-design-studio
Terminal=false
Categories=Development;IDE;Java;
StartupWMClass=Eclipse
Open it with nautilus:
nautilus ~/.local/share/applications
right click on it, select properties, select the permissions tab, click "Allow executing file as program"
alternatively just do "chmod +x ~/.local/share/applications/opt_kinetis.desktop"
right click again and select "Make Link"
Drag the link to the desktop.