How strongly can I concur.
I have no idea who your user base is, but the best embedded developers are developing for an with Linux.
Personally, I am not even particular enamored of Code Warrior itself.
I develop embedded systems software, bare metal, linux drivers, multiple architectures, .....
THE common denominator for all of that is GCC and Makefiles from a command line under Linux
We can have all the ideological religious discussions anyone wants, but I need to be able to work productively.
I am not interested in switching to a new compiler, new OS, new IDE with every project.
If you must use eclipse - use real eclipse, not some mangled branded version.
create Packages and projects that users can install regardless of whether they are using OS X, Windows, Linux, OpenBSD, Solaris, ... Other's manage, Freescale can too.
My productivity takes a dive when I have to go to eclipse, another when it ends up being Freescale's, eclipse, another when I have to shift to windows.