In PRM file you can replace READ_WRITE with NO_INIT. This will prevent initialization variables, which are placed in specified memory segments.
You can also split RAM segment into two segments, READ_WRITE part and NO_INIT part like below.
In PRM SEGMENTS:
/*RAM = READ_WRITE 0x0100 TO 0x047F;*/
RAM = READ_WRITE 0x0100 TO 0x037F;
NIRAM = NO_INIT 0x0380 TO 0x047F;
in PRM PLACEMENT add
NOINITRAM INTO NIRAM;
In C code:
#pragma DATA_SEG NOINITRAM
// data in NOINITRAM won't be initialized by startup code
int v1, v2, v3;
#pragma DATA_SEG DEFAULT