Hello,
I'm going to be brave and attempt to answer this.
There is generally two levels of emulation.
Full emulation is where the entire system is emulated by the host (PC?) The code runs in an emulated environment and when calls are made to what would normally be off chip i/o etc you have to type in simulated values or some such.
In circuit emulation is where only the core is emulated on the host and where externally sourced data is required it is fetched over the debug interface through the real i/o subsystems in the real device from the real externally connected signals.
Another level is a debugger where the device runs in-circuit almost normally with the host accessing internal memory and registers etc while it is running.
I imagine that what the marketing speak really means is that the device has features to facilitate in-circuit emulation. If it is really in-built then what is being "emulated"
Getting an exact answer to this is probably like asking what "whiter than white" means in relation to washing powder.