Hi,
Yes also low quality TN glasses can cause this problem. Try contacting your custom LCD manufacturer and ask for LCD parameters. We did many sample requests from the manufacturer in the past to find perfect lcd solution that has TN glass.
Also dont forget, multiplexing reduces total required pin count but it reduces contrast ratio too. We are using 4x40 = 160 segments custom LCD and TN glass without problem. (no ghost effect, wide range viewing angle) We need totally 44 pins. We could also choose 8x20 (28 pins) = 160 segments LCD but, it would have worse contrast ratio.
If you don't have price, industrial temperature range and life time problems, you can choose HTN or STN glass types.
BP.