Well I found that the init.freescale.rc in uramdisk.img holds the setting to change.
What is strange is that on my Rev D Sabre board. It needs to be 90 instead of 270. This is why I think that the screen is upside down with the standard image that is supplied by freescale.
If you look at the users guide for android 10.4, the steps to getting at the init.freescale.rc is in section 3.2 System on MMC/SD and eMMC.
Hope it helps others with newer system....
-James