I am using a PEmicro Multilink to develop and flash code into my target board with IAR Embedded Workbench. This works fine when the debugger is connected, and I get a UART prompt and some flashing LEDs (to let me know the firmware is running).
If I remove the debugger and cycle power the code does not appear to work: no UART prompt and no flashing LEDs.
When flashing I get the warning below, so I assume that I've got something improperly set in either my linker command file or project settings. Most of the code I'm using, at least for start-up, is from NXP's RTD (version 4.4.2.0.0) for the processor I'm using.

Any insight into how to resolve this would be appreciated. Thank you in advance.