The problem is you should let application set up COPCTL first, else it probably will reset RSBCK back to 0. I think you need to make reset.cmd to set breakpoint somewhere after COPCTL setup, go until there, write COPCTL with RSBCK set, then probably delete breakpoint. Something like this
BS 0x4000 // address to stop at, where COPCTL is already setup
GO
WB 0x3C 0x40 // write 0x40/*RSBCK*/ to COPCTL
BC 0x4000 // delete breakpoin