Hi @stephtok,
The chip in the video you showed seems to be an ICODE ILT (Item-Level Tagging). All the information for this chip is under its page, please help me taking a look: ICODE ILT.
The ICODE ILT is a dedicated chip for passive, intelligent tags and labels supporting the ISO 18000-3 mode 3 RFID standard. It is especially suited for applications where reliable identification and high anti-collision rates are required.
The system is a reader talks first (RTF) system, meaning that a ICODE ILT only responds with an information signal after being directed by the interrogator.
It is part of the NXP Semiconductors ICODE product family. The entire ICODE product family offers anti-collision functionality. This allows a reader to simultaneously operate multiple labels/tags within its antenna field. A ICODE ILT based label/tag requires no external power supply.
If you have any doubts, do not hesitate to ask!
Best regards,
Julián