Hi,
You can turn on all the dots with the D and E bits, setting D = 0 and E = 1 you turn on all the display segments. Or by performing a Display blank (D = 0; E = 0) and set inverse video mode (D = 1; E = 1 and IM = 0).
Please check Table 18 “Programming examples for PCF8531" of the datasheet on pages 43, 44, and 45 for more details about how to perform these actions.
Regards,
Jose