whata funny how NXP doesn't seem to care much, help desk dismissive answer above included. I got my device operational by simply writing that first block to address 0x55, first block being:
{ 0xAA, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0xE1, 0x10, 0x6D, 0x00 };
From thereon, reading/writing to 0x55 is fine. According to the (incredibly moronically written) data sheet, this should not work but it does. Hope this helps you.