As first I would like to note that generally MAC address has to be unique.
Therefore there is IEEE Standards Association where you can register block of MAC addresses in case when you produce end point devices (like routers, network cards, mobile phones with wifi,...).
So, there are two options:
If you buy wifi module as end point device, MAC address should be provided by Atheros together with wifi module.
If you buy wifi module as component and you want produce end point devices, you have to contact IEEE Standards Association and register some block of MAC addreses for your devices.
For testing purposes you can use locally administered MAC adresses (second least significant bit of first byte=1).
Few links about MAC addresses:
http://en.wikipedia.org/wiki/MAC_address
http://standards.ieee.org/develop/regauth/
http://en.wikipedia.org/wiki/Organizationally_Unique_Identifier
http://standards.ieee.org/develop/regauth/tut/macgrp.pdf
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