Hi Vladimir,
program counter can be accessed by means of jump instructions, not directly. There's an example in startup file of the bootloader:
...\AN5319SW.zip\MPC5748G-Serial_Bootloader-GHS614\ghs\tgt\libstartup\crt0.ppc
;if the boot header is valid, execute application
;load address of reset vector to r12
e_lis r12,0x00F9
e_or2i r12,0x4010
;load reset vector to r0
e_lwz r0,0(r12)
;move reset vector to link register
mtlr r0
;branch to address in link register
se_blrl
Regards,
Lukas