Hello Keith,
The problem is that when you program/enter debug session with debuggers like J-Link they always send a reset command through the register SYSRESETREQ. This is the reason why you always see the SW bit set when you are in the debug session.
If you want to see the POR bit set, I would recommend you to make a program that attaches this bit to a led of your board. When you enter to the debug session to load this program you will see once again that the SW bit is set. Now you need to exit the debug session and do a power cycle. After the power cycle you should be able to see that the LED is turned on, since now the reset was due to a Power-On Reset and not a software reset sent by the debugger.
To sum up, each time you enter to the debug session you will see the SW bit set due the command that the debuggers send to make a reset.
Hope it helps!
Victor.
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