Hi,
flashloader and flashloader_loader can be used one time. You can try using freedom_bootloader to "merge" it with your application. From project > MKW38A4 > bootloader_config.h, bootloader should check address 0xA000 for the application vector table:

Frist, download this bootloader to your device. After this, modify your project code to relocate it at address 0xA000, build your application and flash it to your device. After flashing your application code, you should still be able to update the image of your device by using, for example, the Kinetis Flash Tool.
Regards,
Eduardo.