Hello Rekha,
I hope all is great with you. Thank you for using the NXP communities.
You are correct, after the START command, the master should send the Reserved Device ID I2C-bus address followed by the R/W bit set to 0 (write): ‘1111 1000’ (0XF8).
Based on the image provided, I noticed that after the START command the 0xF8 is not sent.

Could you please send the 0xF8 after the START command?
I hope this information helps.
Regards,
David