Hi
In the CW10.x project properties the "C/C++ Build | Settings | Tool Settings | ARM Linker | Generate S-Rec File" can be ticked so that an SREC output is generated automatically when building the project. There is however no binary output option (at the moment).
Also, in build steps ("C/C++ Build | Settings | Build Steps") post build steps can be added (like executing a bat file or calling objcpy to make other formats out of the .axf or .S19 (if using the .S19 ny version of objcopy will be OK since there is nothing processor dependent in it)).
The uTasker utilities are also often called here since they allow combining files (useful for combining boot loaders with applications), and generating combined binary, iHEX or SREC files for use by certain downloading tools - or for encrypting them for encrypted SW updates). The tools are available (for free) here: uTasker Utilities
Regards
Mark
http://www.uTasker.com [enabling Freescale Coldfire and Kinetis to do more, faster and with less resources...]