Hello, and welcome to the forum.
My interpretation of the datasheet, with respect to the MMA3204 self test operation, is that a test force equivalent to 12g +/-20 percent is applied to each g-cell. Assuming that Vdd is 5.0 volt, the X-output should step by nominally 0.24 volt, and the Y-output by nominally 0.80 volts, during self test mode. For different Vdd, the output step will be proportional to the Vdd level.
You might check this out, initially using a DVM, prior to attempting analog-to-digital conversion within the MCU.
Regards,
Mac