my uboot environment was crusty/old, it was point at an old dtb which had the lrad registers disabled. I updated it to point to the new one I thought it was already using and channel 0 appears. Thanks for your help!
# cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3393
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3397
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3398
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3397
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3399
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3400
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3395
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3394
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3394
/ # cat /sys/bus/iio/devices/iio:device0/in_voltage0_raw
3395