Following up; I was able to build the .sdcard image. What I was doing wrong was using this setup command from the fsl Community BSP.
source ./setup-environment build
This will no pull in the layer needed to build the .sdcard file. The .sdcard file support comes from meta-fsl-bsp-release, specifically the image_type_fsl.bbclass. In order to get that layer use the setup command in the Linux L4.14.98_2.0.0 Documentation.
$ DISTRO=<distro name> MACHINE=<machine name> source fsl-setup-release.sh -b <build dir>
Also which url is used to repo init is important too. The manifests here will pull in the meta-fsl-bsp-release layer but the FSL Community manifest will not.
~ Andrew