Hi jamesbone, the problem may not be related with license issue, but with customer autonomy to decide which pieces to include or not. I mean, it would need to be up to user to decide what to use and what not to use.
However, satoshishimoda, I have never saw (in all back releases I've worked with) a makefile for multimedia plugins which you can actually --disable-mp3 or --disable-h264. The configure option is there (if you ./configure you can see them) but it only do nothing - no effect.
So, Freescale does not provide a clean way to customize the multimedia packages, only the dirty workaround of removing the libraries on target rootfs.
At least, not in back releases... Maybe they have something planned for future, this I don't know.