Hi,
Please try below command and it could be found in rootfs once the i.MX28EVK has been boot. However, it has to build the "Test and Develop profile" in Ltib, then you could type the mtdxxx and see it.
burn SPI NOR-Flash memory
mtd_debug erase /dev/mtd0 0x0 0x400000
mtd_debug write /dev/mtd0 0x0 <data length> <full_path>imx28_ivt_linux.sb