Hi Thorsten,
Before using IAR to connect i.MX8MM, you should do these steps:
1. IAR tool patch for i.MX8MM
i.MX Software | NXP

download it, and decompress it, you can find a arm directory, copy the directory to IAR intallation directory , recover original arm, for example , my installation directory is : D:\Program Files (x86)\IAR Systems

2. Download latest segger driver from segger website, up to now, it should be v6.80. then setup it to your PC.
3. Loading hello world project to IAR, don't forget to select "target" in "options-->targe".
Then try it again.
Have a nice day!
B.R,
Weidong