Hello,
Hope you are doing well.
The Wireless UART example application implements both the GATT client and server for the custom Wireless UART profile and services. As it is a custom profile, your application has to implement it.
Even though a connection might initially succeed, if the mobile does not interact as expected, the board will not respond correctly, and communication will fail as the example code is written to terminate the connection when the expected services are not found.
When working with an application, both sides need to have the complete support of their profile, the NXP IoT Toolbox app has registered the specific UUID that the example is looking for. You would have to implement your custom profile and add the same UUID in your application.
For more information on custom profiles see: Creating a Custom Profile — MCUXpresso SDK Documentation
Best Regards,
Ana Sofia.