Hey,
I'm having the exact same problem! I already killed 4 of these tags in a row. Reading worked fine for a few weeks (I was developing other stuff meanwhile but a reading of the config Register after every reset was implemented), than I started to write to the tag (over I2C) and the chip died after a few resets. With the Android app you can still connect, but writing to the config register stopped working in most of the cases.
What I did so far:
I checked the i2c bus with my scope - looks good, no noise, no Spikes.
I checked the supply voltag, steady at 3.3V with Vpp of 30mV
May I ask which mcu you are using? For me it is a EFM8B2.