Hi Martin,
I think this is due to the computer you're using. First when you connect the device it should have a binary containg the previous firmware. You need to erase it before drag and drop the new file.

Also the device should be recognized as the following one.

If one of this doesn't work I would try to:
- Change the USB Port are you using.
- Try to use the windows error checking to see if there's any error present.

Let me know your findings.
Best Regards,
Alexis Andalon