Hi,
I have reviewed your project as well as the map file, they look fine, but when I tried to download the image into FRDM-KL05Z with the help of CW 10.4, the connection failed anyway, so I have to open a released KL05 project in the same workspace, for example, KL05_Freedom_Demo_cw as below,

and choose the connection type from that demo:

The download passed successfully and you may see the Flash configuration field was modified as you expected.

Hope that helps,
B.R
Kan