I just tried the file and it does not work. I think this file is intended for the "sniffer" application and not for flashing new firmware files for KW38/KW37. This file is also mentioned verbatim in the started guide for "Flashing USB-KW38 as sniffer" (https://www.nxp.com/document/guide/getting-started-with-the-usb-kw38:GS-USB-KW38, section 2.4 in the "USB-KW38 Sniffer" tab) so I believe it is for sniffer only.
I also verified this using another method. For other Kinetis boards, if a working OpenSDA is loaded into the K22f, the USB descriptor is VID=1366, PID=1015 (Product: J-Link, Manufacturer: SEGGER). On the other hand, flashing this file into K22f gets VID=1fc9, PID=0300 (Product: KINETIS VIRTUAL COM, Manufacturer: NXP SEMICONDUCTORS).