Hi Brad,
As you know, if you want to use the KDS download the code to the flash, you need to download the whole project generated code to the flash, not just partial.
So, you need to add modify the ld file, then defined the data to the defined flash area, then when you download the whole project to the flash, your data will be also downloaded to the specific flash address.
In KDS, after build the code, configure the debug configuration, select the according debugger which you are using, then click debug button, you will download all the project code to the flash.
Wish it helps you!
Have a great day,
Kerry
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