Andrew
If the board shows up as bootloader it means that either the RESET switch is being held down on power up or there is no code valid loaded.
If you loaded debugger code to it check the "status" file which will indicate whether the loading was sucessful or not (immediately after loading). If it failed or an invalid file was loaded it will stay in the bootloader mode.
Regards
Mark
Kinetis: µTasker Kinetis support
KE: µTasker FRDM-KE02Z support / µTasker FRDM-KE02Z40M support / µTasker Kinetis support / µTasker FRDM-KE06Z support
For the complete "out-of-the-box" Kinetis experience and faster time to market