Hi, @emilj!
Please help me checking chapter 31.2.4 Analog Channel Inputs (ADx) in the KW38's Reference Manual:
"The ADC module supports up to 24 single-ended analog inputs. A single-ended input is selected for conversion through the SC1[ADCH] channel select bits when SC1n[DIFF] is low. "
Also, chapter 31.3.1 ADC Status and Control Registers 1 (ADCx_SC1n), in ADCx_SC1n field descriptions, field 5 describes the configuration, and field ADCH selects one of the input channels:


An input is selected as Single-ended conversion when DIFF = 0.
I hope you find this helpful!
Best regards,
Julián