As a marketer, I never like to use the suffix “less” as it usually has a negative connotation. “Less” means not having; without; free from something. Words like hopeless, motionless, and helpless come to mind. So, when a system architect recently spoke to me about the products in the i.MX RT series and referred to them as being flashless, I cringed a little.
But, is being flashless such a bad thing? Yes, it means it has no flash memory on-chip, but that is actually giving customers more - More opportunity for differentiated on-chip peripherals. More options for selecting the perfect memory. And more opportunity to create cost competitive solutions.
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