Hi KK d ,
Well, your logo is white background (that means you add your own logo image or you removed the logo image), anyway you need to do the following below steps.
Change The Boot Logo.
1. convert any *.* format image to *.png format
2. convert *.png format image to pnm or ppm format( you need to check which format is there in your source code),
3. copy the *.ppm image file to where your original source image is there and replace the name with original one.
4. Compile the your uImage or zImage thats it,
For Changing the the Splash Screen.
you need to follow the below steps.
1. convert any *.* format image to *.png format
2. convert the *.png format to *.h format file and copy this file to original source code,
3. bitbake "your-image-name" thats it. New image is created copy and run the image.
i hope this info is help full to you,
Best Regards,
Nandish S.G