How to sell NFC

Document created by Louisa Dybowski Employee on Sep 21, 2018Last modified by Louisa Dybowski Employee on Oct 30, 2018
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You are a sales person or FAE and are looking for ways to sell more Near-Field-Communication (NFC) products? This community provides ideas, information and materials that help you to successfully sell more NFC products.

 

 

Content

 

Use Cases

Convincing a customer of NFC starts with presenting clear use cases and benefits. Altough the following use cases are already implemented in the market, not all customers know that they can benefit from NFC in these applications. Therefore, it is your opportunity to propose them to the customer!

 

Authentication, Automatic Configuration

"Everything which has consumables or accessories."

 

 

Configuration, Parametrization, Diagnosis, FW Update

"Replace DIP switches and service UARTs – control via an app without power."

 

 

Pairing

"Easy pairing."

 

 

Access Control

"Card reading for the next generation of residential locks."

  • Are you designing an access control solution?
  • Product examples: Smart locks, electronic locks
  • Customer presentation

 

 

 

 

 

Training material

 

 

Customer presentations

  • The Disti Extranet offers customer presentations for each use case, plus the overview presentation “NFC Everywhere”.
  • The NFC Reference book is a collection of success stories and real-world NFC implementations, which is also available on the Disti Extranet.

 

 

Demos

The NFC Cube is perfectly suited for a first NFC demo and demonstrates all use case principles. An instruction video as well as more information can be found here. If you need an NFC Cube, please ask your NXP DBM or

DTRM.

The Schneider Zelio timer relay is an excellent demo to show how NFC adds value for parameterization and diagnosis – basically replacing mechanical elements like DIP switches, rotary switches or connectors. Search your local RS  shop or other electronics distributor for RENF22RMMW. Here are some selected links:

The Creative Muvo Mini speaker shows the easy pairing process of Bluetooth® devices via NFC. It is available via sources like Amazon.

Collaterals

All listed collaterals are also available in printed form. Please reach out to your NXP DBM or DTRM.

 

 

Development Kits

The table lists all relevant development kits for your customers, which allow a quick evaluation as well as support design-ins.

 

NTAG I²C plus Explorer KitOM5569/NT322E
NTAG I²C plus Explorer Kit with NFC ReaderOM5569/NT322ER
NTAG I²C plus Flex Antenna KitOM5569/NT322F
MFRC630/SLRC610 Development BoardCLEV6630A
PN5180 Eval Kit OM25180FDK
PN7462 Eval KitOM27462CDK
LPC Link 2OM13054
PN7120 RasPi&BBB KitOM5577/PN7120S
PN7120 Arduino KitOM5577/PN7120ARD
PN7150 Arduino KitOM5578/PN7150ARD
PN7150 BBB KitOM5578/PN7150BBB
PN7150 RasPi KitOM5578/PN7150RPI
CLRC663 plus NFC Frontend Development KitOM26630FDK
NTAG I2C plus Kit for Arduino® PinoutOM23221ARD
NFC Antenna Development KitOM29263ADK

 

Further Resources

NFC Webinars: https://www.nxp.com/support/training-events:TRAINING-EVENTS#/

NFC Website: www.nxp.com/nfc

NFC Community: https://community.nxp.com/community/nfc

Demo Lab page for customers: https://nxp.surl.ms/nfcdemos

 

If you miss any material, have a suggestion how to improve this page or a general question, please contact Richard.schmidmaier@nxp.com.

          
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