To build a project for IAR, select the Workspace file (eww) file for the example you want to build and deploy. The project will open up in the IAR EWARM IDE.
For the project, select the build variant you want to build.
Press F7 to build the selected project.
Each project will generate a hex file in addition to the executable. Locate the hex file and use Flash Magic to program it into the board's FLASH. Before programming, make sure the board/devie is in ISP mode by holding down the SW6 button while pressing and releasing the reset button.