Authenticated Redirection Toothbrush

Document created by Lauren Percy Employee on Oct 26, 2015Last modified by edk on Jun 13, 2017
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NXP Content: 
NXP introduces a new consumable replenishment method that expands market share, increases revenue, and provides a pleasingly efficient consumer experience.

NXP Recommends: 
The NTAG portfolio is ideally suited for this application. Our patent pending Authenticated Redirection is license-free to customers using the NTAG family of products. 

NXP’s Authenticated Redirection™ solution enables a simple and cost effective method to help validate

and enforce authentic consumable replacements


Value Propositions

Consumables offer sizeable revenue stream potential for OEMs, yet the potential often isn’t fully realized for variousreasons:

Consumers often prolong replacement, due to inattention, inconvenience, or lack of clear expiration indicators.

Loss of sale to competitive or counterfeit options, which also impacts product performance, brand liability, market share, revenue, and profitability.
Combating consumable counterfeits and competitive alternatives can be cost prohibitive.

The Authenticated Redirection solution is using a trusted partner fulfillment process:

NFC technology can enable gentle reminders to consumers of expiration.

Reorders simply involve waving an NFC-enabled phone near the original consumable.

Brand-approved trusted eRetailers appear on the NFC-enabled mobile screen, facilitating a convenient one-tap purchasing experience of a genuine replacement without competitive distractions.

The OEM can dynamically track sales results, control trusted partner choices, and lead allocation