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There are many stakeholders in the development of cyber security for the automotive market ranging from car makers, Tier 1/Tier 2 suppliers, service providers, governments, and consumers. This leads to wide variety of requirements, market drivers, and use cases for automotive cyber security. This session will give an overview of these with a focus on the relationship between safety and security, the emerging SAE J3061 recommended practice, and the tradeoffs involved in implementing security features in the automobile. Sample cyber security both from Freescale and 3rd-party software providers will also be described.