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This session provides an overview of the new Kinetis MCU auto product family, including KEA and KFA series MCUs. The Kinetis MCU auto family is a highly scalable portfolio of 32-bit ARM® Cortex®-M0+/M4-based, AEC Q100-certified MCUs aimed for the automotive market. The family is optimized for cost-sensitive applications offering a low pin-count option with very low power consumption. With 2.7-5.5 V supply and focus on exceptional EMC/ESD robustness, Kinetis MCU auto series devices are well suited to a wide range of applications, ranging from body applications, infotainment connection modules, parking assistance, safety companion chips or generic sensor nodes. All the members of the Kinetis MCU auto family share similar peripherals and are supported by a wide range of third-party and Freescale HW/SW development tools. Developers can start designing quickly with the Kinetis MCU auto family.