Sensors are a primary source of data for IoT and are becoming more and more pervasive. In this session we will cover what these main requirements are and the challenges designing a sensor IoT node. How to reduce power consumption and size? How Freescale is ideally positioned to make the difference. Should the sensor simply collect and send raw data or do we need more embedded processing at the IoT node? There is no single approach, we will cover the pros and cons per application.In the tornado of IoT market demand, which applications should we target with Freescale sensors to win? Beside the presentation the audience will be updated on the latest key sensor solutions with live sensor demos that make the difference allowing us to win in the Iot market.