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The automobile is already the 2nd largest generator of data for the Internet of Things (IoT). But what is the data used for and where is the data converted to information? Freescale and IBM are working together to make the automotive IoT real. IBM offers a messaging protocol, MQTT and Blue Mix cloud application development environment while Freescale offers a portfolio of automotive devices, including connectivity needed for the gateway. The presentation will focus on the applications, the connectivity and the challenges of big data in the automotive IoT.